Jony Ive Discusses Design of Apple Watch in Latest Interview

AIVAnet

Gold Apple WatchApple design chief Jonathan Ive recently discussed the meticulous process that went into creating the Apple Watch in a new profile with Financial Times. Ive describes the Apple Watch as “the most personal product” that Apple has ever made, with “thousands and thousands of hours of evaluation and testing” invested into the device.

“Even now, when the design of the Apple Watch is incredibly mature and has gone through thousands and thousands of hours of evaluation and testing, we’re still working and improving. You are trying to keep everything fluid for as long as possible because everything is so interconnected. The best products are those where you have optimized each attribute while being very conscious of other parts of the product’s performance.”

The iconic designer adds that he appreciates the convenience afforded by the Apple Watch, describing the wrist as the perfect place for the technology. The device, for…

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